Why Would Anyone Want to Work Here? Building an Ethical Culture That Attracts and Retains Top Talent скачать в хорошем качестве

Why Would Anyone Want to Work Here? Building an Ethical Culture That Attracts and Retains Top Talent

Dr. Bill Koster explored how organizational culture—built on shared perceptions, thoughts, and feelings—creates a positive loop where good culture attracts better employees, leading to higher engagement, retention, and improved customer outcomes. He identified six fundamental human desires employees seek at work: respect, recognition, belonging, autonomy, personal growth, and meaning, emphasizing that leaders must align employees with the company's vision and values by hiring for character over talent and helping employees understand their role in the larger mission. Dr. Koster stressed the importance of investing time in employees, giving them a voice, fostering connectivity through one-on-one meetings and active listening, ensuring fairness, and creating psychological safety where employees can take risks and admit mistakes. He cautioned against common leadership mistakes like assuming employees share the leader's perspective or measuring the wrong metrics, and concluded by encouraging regular cultural assessments and offering participants access to cultural assessment tools to begin transforming their workplace cultures.