Power Panel: Becoming Truly Customer Centric скачать в хорошем качестве

Power Panel: Becoming Truly Customer Centric

Power Panel: Becoming Truly Customer Centric - As Challenger Banks Continue To Make Significant Inroads Into The Market What Can Incumbent Banks Learn From Them About Redefining Customer Experience? Challenger banks and dopamine banking: where finance meets emotions and entertainment. How are they igniting our brains’ reward centres with visuals, gamified challenges and social interactivity? Taking a systemic approach to what your customers really want How to deliver omni channel CX & move away from a siloed approach to blend human & digital CX How to leverage AI in CX beyond chatbots: the possibilities AI brings to personalization and hyper automation (with guardrails) Harnessing AI to build models that anticipate customer behaviour enabling you to offer them relevant products before they know they need them; why turning data into insights is the new battleground The power of distinctiveness: brand’s new role in customer growth How is the definition of community changing? How can banks move to purpose driven banking and stakeholder capitalism rather than shareholder capitalism? The need to communicate your social purpose; don’t underestimate your customers’ desire to be part of a tribe Julie Muhn Senior Research Analyst Finovate Bianca Zwart Chief Strategy Officer bunq Rachel Altmann Co-founder & CEO BeHive Consulting Vikas Sengar Experience Strategy Lead, C&I Design NatWest Group