Launching Blockbuster Pharma Brands: Lessons from 6 of the Top Pharma Companies скачать в хорошем качестве

Launching Blockbuster Pharma Brands: Lessons from 6 of the Top Pharma Companies

Keynote presentation at Pharma CI USA Conference 2021 Launching Blockbuster Pharma Brands: Lessons from 6 of the top 10 pharma companies Launching a new product is exciting and fun. However, transitioning a product from development to launch and then to growth requires endurance and deliberation. Furthermore, a successful launch requires leaders who understand competition in a highly dynamic environment and need to manage the increased organizational and business complexity of growth. Having supported numerous blockbuster brands, we have identified three frameworks to help brand leaders achieve high growth. The frameworks are: • The Competitive Intelligence Value Framework • The Competitive Intelligence Launch Assessment Framework • Competitive Readiness Framework In this talk, we will introduce the three frameworks so that the CI professional can have a greater impact on brand launches by shifting focus from strategy to a more holistic approach to CI. Timecodes 0:00 Intro 2:18 Competitive Pressures in the pharmaceutical industry 5:27 Moderna Harvard Business School Case Study 8:18 Developing a winning a strategy - the CI value framework 10:33 Product Launch Assessment Framework 13:21 Competitive Readiness Framework #brandlaunch #strategy #competitiveintelligence #pharmaciconf #pharma #biotech #competitivereadiness #biotechnology #businessstrategy #moderna