Email Warmup: Why It Matters (A Lot), 5 Criteria To Choose The Best Tool (+ MailReach Demo!) скачать в хорошем качестве

Email Warmup: Why It Matters (A Lot), 5 Criteria To Choose The Best Tool (+ MailReach Demo!)

Start email warming with MailReach: https://www.mailreach.co/email-warmup Email warmup has never been so important in 2024 to get high open rates from your B2B cold email campaigns. In this video, Damien Brenelière, CEO of MailReach, explains what is email warmup, why it's important for email deliverability, the 5 criteria to choose the right email warmup tool and shows a demo of MailReach. --- Email warm up is the process of preparing an email address, domain and IP to build a positive sender reputation with inbox providers and, as a result, land more often in the inbox of your recipients. The goal of email warm up is to maximize the results of your campaigns with an optimized deliverability that will lead to higher open rates and, in turn, improve the reply, lead, click rates. At the end of the day it helps you make more sales. Years ago, email warm up only consisted in gradually increasing the volume of emails sent until reaching your daily volume goal. It was enough at that time as email deliverability was a lot easier. Today, in order to be really effective, email warm up has to be done by gradually increasing the volume of emails AND having a high engagement rate on your email activity to show the inbox providers that you’re a legit, interesting sender who deserves to land in inbox and not in spam. In practical terms, email warm up consists in sending emails, having most of them opened, replied, marked as important and removed from spam if needed. In 2024, the engagement rate on your emails is a top factor used by inbox providers such as Google and Microsoft to score your sender reputation which directly impacts your ability to land in inbox. Here are quotes of leading companies in the email field about that: ReturnPath: "Gmail uses engagement as a factor for filtering your email." SendGrid: “The higher your email engagement, the more likely you are to avoid spam filters and land in the inbox.” CampaignMonitor: “Now, whenever you send a new campaign, inbox providers like Gmail and Outlook actually look at their user engagement and previous interactions with your past campaigns. They then use this information to determine whether your latest campaign makes it to the inbox or not.” And that makes a lot of sense that Google and Microsoft operate this way. Analyzing the engagement received on your emails is the best way for them to see if you're a good, interesting sender or if you're a nasty spammer. As we said above, email warm-up is the act of sending emails, having most of them opened, replied positively, marked as important and removed from spam if you landed there. In other words, email warm-up generates a perfect sending activity with maximum engagement. This definitely helps you build and maintain a positive sender reputation. In addition to help you build a good sender reputation, email warm up also helps restoring a damaged one. TIMESTAMPS 00:00 Intro 00:32 What is email deliverability 01:17 What is the email sender reputation 02:47 What is email warmup 04:02 When do you need email warming 05:25 How to choose the right email warmup solution: 5 criteria 05:38 1st criteria to choose the best tool : Meaningful cold outreach activity emulation 06:37 2nd criteria to choose the best tool : High AVG reputation network 07:18 3rd criteria to choose the best tool : Up-to-date with the latest deliverability updates 07:42 4th criteria to choose the best tool : Smart algorithm 08:10 Last criteria : Spam Testing Feature 09:28 MailReach demo