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Today we sit down with Norm from @TokyoLens to talk about his 20+ year journey starting from a sudden passion for the shamisen, turning it into a profession, and how it then evolved into the content creation he is doing to this day. Norm shares with us his story, as well as the many lessons he's learned about being a creative and pursuing a life where you explore your own self interests. -- 00:00 Intro 00:53 Meet Norm (Tokyo Lens) 01:00 What brought you to Japan 01:58 First impressions of Japan 03:08 Were you in Japan for work or for a holiday 08:23 Why you received a Shamisen CD from the Yoshida Brothers 09:41 Tell us more about Shamisen 12:32 Becoming an apprentice of the Yoshida Brothers 15:29 What was it like apprenticing under the Yoshida Brothers 17:08 Did you get opportunities to perform outside of the classroom 19:57 Balancing full-time work with weekends on shamisen 21:45 Thinking about turning shamisen into a profession and business 23:23 What are Shamisen made of 26:19 How people around the world discover shamisen and what draws their interest 27:46 Where the desire to create content (from shamisen to Tokyo Lens) comes from 32:01 Shifting from shamisen content to exploring hidden Japan on Tokyo Lens 38:00 Turning random encounters in Japan into actual video projects and stories 41:32 Finding the weirdest house in Japan and filming the mountain playground 43:25 Stories that resonated most with audiences overseas and in Japan 46:45 How talking to people and hearing their stories changes your perspective on living in Japan 48:35 How interest in tiny places and apartments led to new content ideas 50:59 How you find hidden places and get access to explore interiors 52:27 How to get access to shoot hidden places 53:48 Realizing Tokyo Lens was taking off and could become a full-time adventure 55:05 The most challenging videos and unexpected obstacles in filming 1:01:39 Coordinating complex shoots: approvals, preparation, and managing multiple projects 1:04:27 Upcoming videos and projects you’re most excited to work on 1:07:08 What’s next for Tokyo Lens 1:10:04 Reflecting on a 20-year journey 1:13:05 Advice for living your dream life in Japan and exploring opportunities 1:15:57 Outro -- Liked this episode? Check out our interview with Bellamy, an animator and character designer who talks about how true anime industry stereotypes are! • What people don't understand about the ani... -- Follow Norm: @TokyoLens @TokyoLensExplore / tokyo_one Follow us on our social media: https://unpacking.jp/ https://open.spotify.com/show/2YrHVOA... / @unpackingjapanshorts / unpacking_japan / unpackingjapan https://www.x.com/unpacking_japan / unpackingjapan Subscribe for more in-depth discussions about life in Japan! Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/