Скачать с ютуб How to use behavioural science to create successful products - Horizon & elaboratum Webinar в хорошем качестве

How to use behavioural science to create successful products - Horizon & elaboratum Webinar

Creating successful products isn’t about intuition—it’s about understanding what truly drives customer behaviour and making decisions based on real evidence. How can behavioural science guide both the design process and validation? Join elaboratum and Horizon for a deep dive into their fully behavioural science-based approach to product development. This session will demonstrate how blending psychological insights with precise measurement enables the creation of products that truly resonate with customers. What You’ll Learn: 🔍 Decode What Drives Customer Decisions Explore elaboratum’s PsyConversion® method to uncover the psychological triggers that influence customer behavior. 📊 Test and Validate with Real Customers See how Horizon’s behavioural science validation tool provides clear, measurable insights into customer preferences before launch. 🎯 Build an End-to-End Behavioral Science Framework Discover how this seamless approach bridges creativity with scientific rigor at every stage of product development. 📈 Mitigate Risk, Maximize Success Apply actionable strategies to eliminate guesswork, reduce risk, and launch products with confidence. This webinar is designed for innovation managers, product developers, and consumer insights professionals who are ready to adopt a behavioural science-first approach to product development and validation.