Head-to-Head: Where Did All My Web Traffic Go? скачать в хорошем качестве

Head-to-Head: Where Did All My Web Traffic Go?

Have you noticed website traffic dropping—but no one can quite explain why? Are leads softer, even though marketing hasn’t stopped? Are sales teams working harder, following up longer, and still converting less? You’re not imagining it. In this episode of Head-to-Head, I’m joined by Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, for a deep, honest conversation about what’s really happening to builder web traffic—and why sales teams are feeling the impact first. This isn’t a conversation about chasing algorithms or tweaking tactics. It’s about understanding how AI-powered search, buyer behavior, and visibility have fundamentally changed—and how those changes quietly affect lead flow, appointment rates, forecasting, and ultimately sales performance. In this episode, we unpack: Why your traffic may be declining even when nothing is “broken.” How AI-driven search experiences (like Gemini) are reshaping how buyers research before sales ever get involved Why fewer clicks doesn’t mean fewer buyers—but does mean fewer opportunities reaching sales How lead quality, conversion rates, and sales pressure are all connected to visibility Why SEO alone isn’t enough anymore—and what builders need to understand about GEO What real alignment between sales, marketing, and leadership looks like now Sales teams often feel the pain first—but the root cause usually lives upstream. If you’re a sales leader, this episode will help you diagnose what’s impacting your numbers. If you’re in marketing, it will help you understand how visibility directly affects sales outcomes. If you’re in builder leadership, this conversation connects traffic, investment, and revenue in a way that matters. This is a full-length, conversational episode—and it’s worth listening all the way through. The clarity comes from the connections, not just the sound bites. Watch the full episode, then bring this conversation back to your team. Because when visibility disappears, sales always pays the price first. Head--to=Head is now available wherever you get your podcasts. So, if you want to listen on the go, open your favorite app and search Head-to-Head by New Homes Solutions. Be sure to "Follow" so you never miss an episode. To learn more or register for upcoming events, visit www.NewHomesSolutions.com/Head-to-Head.