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High! Let’s meet again. We're nuEra, an Illinois-born, family-owned, and operated cannabis retailer. In the ever-evolving world of cannabis, we’ve stood proudly as one of the original medical licensees in the state and played a significant role in shaping the cannabis industry from its inception. Today, we’re one of the largest independent operators in Illinois. Now you may have tried nuEra before, but hear us out. Forget about that. We are a whole new nuEra these days, as we are in the middle of a complete and total reinvention. We have moved our entire production to a new cultivation facility in southern Illinois, we have brought a new master cultivator from California, and we have introduced a whole new library of strains. The nuEra journey can now be best described as a vertical one. We now have full control, from seed to sale. This means selecting our own unique genetics, ensuring the cultivation of our own brands, and producing everything in-house, whether it's flowers, pre-rolls, edibles, extracts, or dabs. Our plants? Raised by us. Our products? Made by us. The ability to influence every step of production means we can actualize our vision of producing cannabis that not only meets but exceeds industry standards - in other words, we can finally grow the kind of cannabis we’d like to smoke. And we've taken a page out of the West Coast's playbook by bringing in master cultivator, Andy D'amico, who has more than 20 years of cannabis experience, to advise us on best practices and techniques. This means introducing updated cultivation practices, advanced genetics, and organic methodologies honed in the West Coast for decades. Finally, we’re introducing a new library of strains cultivated with care and commitment to quality. At nuEra, the hunt for the best strains is perpetual. Whether seeking unique terpene profiles for that distinct flavor and aroma or looking at yield for production purposes, the quest never stops. Strains are not just about the high they provide, but the overall experience – from the aroma to the flavor.