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How to Build Brands Using Strategy - For Designers (Featuring Chris Do)

More and more creatives throw around the word "Strategy." Many designers are calling themselves brand strategists and clients expect everyone involved with their brand to be strategic. But what do strategy, strategist and strategic really mean? Well, when you know what those S-words mean you can: defend your work without being defensive, speak and understand the language of business which helps you get work you’re proud of to see the light of day. Presented by the Emmy-award-winning Communication Design department at New York City College of Technology located at the foot of the Brooklyn Bridge in Brooklyn, New York, Douglas Davis, and Josh A. Kapusinski discuss how to strategically navigate the questions designers face as they transition through your career. Featuring Chris Do, CEO and Chief Strategist of Blind and Founder of the Futur. The main themes or chapter of this talk include: Chapter 1. Seeding The Environment For Change Chapter 2. Visualize What The Change Looks Like Chapter 3. Presenting Change To Decision Maker Chapter 4. Show Chapter 5. Prove -- Recorded March 8, 2021 New York City College of Technology citytech.edu