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If you want to get a Meta Ads / Performance Marketing job as a fresher, this video is for you. In this video, I explain the exact testing framework we use to launch sales campaigns on Meta (Facebook & Instagram Ads). This is the same process expected from freshers in agencies and D2C brands where your main task is to launch and manage ad campaigns correctly. You’ll learn: What is a Broad Creative Testing (BCT) Campaign How to structure a Sales Campaign for testing Correct budget calculation (2X CPA rule) How to keep ads fully broad (no interests, no targeting) Proper labeling & naming convention Step-by-step Meta Ads Manager setup How to duplicate ads efficiently UTM parameters & attribution settings Common mistakes freshers make while launching ads 👉 Practice this setup 50–60 times and you’ll be job-ready for entry-level Meta Ads roles. Video Timestamps 00:00 – Why this video is important for Meta Ads freshers 00:29 – What companies expect from entry-level ad managers 01:00 – What is a Testing Framework in Meta Ads 01:17 – What is Broad Creative Testing (BCT) Campaign 01:50 – Rules for testing campaigns (Broad targeting explained) 02:04 – Budget calculation (2X CPA & 30% AOV logic) 02:32 – Moving to Meta Ads Manager (Practical demo) 02:41 – Creating a Sales Campaign (step-by-step) 03:29 – Importance of labeling & naming conventions 04:54 – Ad Set setup (Pixel, Attribution, Budget) 05:32 – UTM parameters explained 06:30 – Uploading creatives (videos & graphics) 07:14 – Why creatives matter more than targeting 08:14 – Writing Primary Text, Headline & Description 09:19 – Turning OFF Meta AI enhancements 09:47 – Publishing your first ad 10:09 – Duplicating ads the right way 11:31 – Scaling creatives inside the same campaign 13:47 – Time required to launch BCT campaigns 14:21 – Budget & billing check before going live 15:05 – What task is expected from freshers in agencies 15:49 – Final thoughts & practice advice . . #MetaAds #FacebookAds #PerformanceMarketing #DigitalMarketingJobs #MetaAdsForBeginners #PaidAds #MediaBuyer #D2CMarketing #MetaAdsTraining #MarketingFreshers