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Just a raw chat from the driver's seat today about the reality of business finance. I was looking at a 220k land deal with planning permission recently, and it got me thinking about how many people, especially entrepreneurs get blinded by "good deals" without actually understanding the math behind them. In this vlog, I’m breaking down that specific deal to show you why it actually makes zero sense when you look at the real margins. But this isn't just about property. We’re diving into the bigger picture of why businesses actually go bust. It’s rarely just about the "deal"—it’s about the numbers you don't see on the surface. I’m talking about the difference between having money "on the books" versus actual cash flow, and why understanding your accounts receivable and payables is the only way to stay in the game. I’ve seen too many businesses look profitable on paper while they’re actually drowning because they don't have the cash to keep the lights on. This is a lesson I’ve learnt the hard way, and I wanted to share these thoughts while they were fresh. If you’re trying to build something that lasts, you have to stop guessing and start mastering your numbers. In this vlog, I’m sharing my thoughts on: The 220k Land Deal: A real-world example of why planning permission doesn't always equal profit. Cash Flow vs. Profit: Why "money on the books" can be a dangerous illusion if your cash flow is dry. The Survival Math: Understanding receivables and payables so you don't go broke while being "successful." The Mindset Shift: Why financial literacy is the most important skill you can develop as an entrepreneur.