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In this episode of the Exceptional Sales Leader Podcast, I am joined by St John Craner, a prominent figure in the rural sales coaching industry. Known for his deep insights into sales psychology and leadership, St John discusses his journey from a high-performing sales role to the head of his own consultancy, Agrarian. Throughout the conversation, themes of self-leadership and continuous improvement are explored, offering invaluable lessons for sales leaders looking to enhance their skills and maximise their team’s potential. St John emphasises the importance of self-reflection and the role it plays in effective leadership. He discusses how sales leaders should foster environments where their teams can thrive by implementing key coaching practices. By prioritising reflection and self-coaching, leaders can cultivate self-awareness, a crucial factor in personal and team success. The conversation also highlights the significance of coaching conversations, proposing that these should be a non-negotiable element of leadership practice to drive both individual and collective growth. St John’s insightful comments resonate with both current and aspiring sales leaders aiming to leave a lasting legacy in their fields. To connect with St John and to learn more about what he does, go to: LinkedIn – / stjohncraner Website – https://www.ruralsalessuccess.com/ Podcast “The Rural Sales Show Podcast” – https://open.spotify.com/show/3lxxWVp...