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Dorota Shortell, CEO at Simplexity, answers the "Why, How, and What" of Simplexity Product Development. Read more on our blog at http://bit.ly/2l5mBec or visit us at http://www.simplexitypd.com Find us online: LinkedIn: https://www.linkedin.com/company/simp... Facebook: / simplexitypd Twitter: / simplexitypd Hi, I'm Dorota Shortell, the CEO of Simplexity Product Development. There are three things that make Simplexity unique, best described by the words: why, how and what. So why are we in this business? The glue that holds all of us together is that when we see so many over-designed, complex and unreliable products, it just makes us want to cry. We have this compelling desire to see simple solutions to complex problems, which means that you benefit with designs that are lower cost and more reliable than your competition. How do we do all this? It starts with hiring the right people. Over half our engineers have had distinguished careers with HP and have decades of high-volume product design and manufacturing experience. We have a proven track record of innovation in that collectively we hold over 150 patents. While the patents tell the story of innovation, what makes Simplexity engineers truly unique is their genuine concern for client success. So, what is it that we do exactly? We are mechatronics experts. We perform and integrate the mechanical, electrical, control system, software and firmware engineering to design products that are simple and easy to use. Our HP experience is fundamental to our expertise in mechatronics. HP pioneered highly innovative product development. Engineers that had invented HP's low-cost motion technology now work at Simplexity. Our goal is to bring the same mechatronic innovation to your product. So if you're designing a product with motion, sensors and electronics, especially if you're scaling up to mid or high volumes, we can help you reduce risk, product cost and time to market with already proven solutions. So what is it that you're looking for? Whether your idea's still on a napkin sketch or you've developed your first prototype, or even if you have a talented engineering team and are just looking to reduce cost, risk or time to market, we can help. So, feel free to look around our website and contact us with any questions. Or if you're not quite ready to discuss a specific project yet, stay connected by subscribing to our YouTube channel or our blog posts. We can't wait to hear what you're up to. Simplexity provides engineering design services across a range of industries. Our "simpler is better" engineering approach reduces costs while improving the lifecycle of your product, saving you money in development, manufacturing and product sustainability. We understand the most important challenges which is why we have mastered cost reduction while maintaining the most innovative industrial, consumer, and biotech engineering solutions.