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Welcome to a new episode of "Faculty Feature", a video series by UPF Barcelona School of Management (UPF-BSM) where we introduce the leading professors of our new Executive MBA and engage in thought-provoking conversations on today’s most relevant topics. In this episode, Katharine D’Amico, Academic Director of the Executive MBA, sits down with Luz Parrondo, Director of the Master’s in Accounting and Financial Management and expert in AI, blockchain, cryptocurrencies, and corporate finance. Together, they explore how students learn to connect numbers with the stories behind them, and why understanding that companies are living, evolving systems is essential for effective leadership. The discussion also touches on emerging trends and disruptions shaping the financial landscape today. 💡 A forward-looking conversation on the intersection of finance, technology, and human insight, with practical reflections for leaders navigating a complex business world. 🔔 Subscribe to stay updated with the Meet the Faculty series and discover the vision behind the Executive MBA at UPF-BSM. #ExecutiveMBA #UPFBSM #MeetTheFaculty #FinanceLeadership #LuzParrondo #KatharineDAmico #AI #Blockchain #CorporateFinance #BusinessTrends