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How to Test B2B Creatives That CONVERT In 2024 Struggling to drive results from your ad testing? Try this simple but effective framework: ➡️ Concept ➡️ Copy ➡️ Color I call it the 3Cs for short. First test radically different creative concepts. Once you have a winning concept start testing copy variations. Then finally test colors (if applicable depending on your ad type). It's dead simple but crazy effective because: ✔️ Forces you to stop being creatively complacent ✔️ Provides clarity on how to prioritize your ad tests ✔️ Allows you to drive more impact from fewer tests Watch this video and master the 3Cs framework. I break down each part in depth (concept, copy, color). With examples, recommended tools, and much more! =================================== Join 1,000+ B2B marketers learning how to scale paid ads with free courses taught by the world's best practitioners: ➜ https://www.adconversion.com/?utm_sou... Join the AdConversion Community. A place where the world's best B2B advertisers share insights you can't find anywhere else ❤️ ➜ https://www.adconversion.com/communit... Subscribe for future videos: ➜ / @adconversion =================================== Connect on social: ➜ LinkedIn: / silvio-perez ➜ Twitter: / silvio_ppc #b2bmarketing #b2b #demandgen #demandgeneration #paidads