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Welcome back to Reel Talk – the series from Bigbox where we get into the real conversations behind content and digital marketing! In episode two, we sit back down with Ben from Peaky Digital to dig into branding – what it actually is, why it goes way beyond just a logo, and how the best brands bring it to life on social media. We look at brands that are absolutely nailing it (yes, including Ryanair), why authenticity is everything, how personal branding can outperform a company page, and the simple consistency mistakes that are quietly costing businesses trust online. Whether you're just starting to think about your brand or you've been winging it for years, this one's worth a watch. In this episode we discuss: 00:00 – Intro & what branding actually means 02:30 – Passenger Clothing: how to project your values on social 04:30 – Bowl Foods: why consistency wins on LinkedIn 07:00 – Ryanair: the power of leaning into your brand identity 08:30 – Personal branding with Toby Harte of Noosa Studios 10:30 – Surreal Cereal: authenticity, fun and cutting through the noise 13:00 – Sandy's Eggs: a local brand doing it brilliantly 15:00 – Top tips: getting your branding right from the start 🔗 Find out more: Bigbox – https://bigbox.media/ Peaky Digital – https://www.peakydigital.co.uk/ #branding #socialmedia #digitalmarketing #brandstrategy #socialmediatips #reeltalk #bigbox #peakydigital #cornwall