Is Cycling really a winter activity? | Matti Koistinen | TEDxTartu скачать в хорошем качестве

Is Cycling really a winter activity? | Matti Koistinen | TEDxTartu

Drawing on examples from around the world, Matti demonstrates that it is reasonable to ride bicycle all year round. The main challenges are not presented by the weather, but by antiquated attitudes and obstacles on the way of pushing through bicycle-friendly policies. Quote: "But remember: the most important thing is to keep on cycling. The more there is cyclists on the streets, the more there is pressure for the city to offer the best for cyclists." Matti Koistinen is the head Finnish Cyclists’ Federation and avid promoter of cycling culture. For Matti, the bicycle is not only a part of environment-friendly and healthy lifestyle, but also a practical means of transportation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx