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Innovation and Culture

Innovation and culture also have major impacts on each other. Innovation is the process of creating and doing new things that are introduced into the marketplace as products , processes, or services. Innovation involves every aspect of the organization, from research through development, manufacturing, and marketing. Innovation can be radical, systems, or incremental. Intrapreneurship is entrepreneurial activity that takes place within the context of n organization. The most common means of developing innovation in the traditional organization is through corporate research, or research and development. Corporate research is usually set up to support existing businesses, provide incremental innovations in the organization’s businesses, and explore potential new technology bases. It often takes place in a laboratory, either on the site of the main corporate facility or some distance away from normal operations. Innovation and creativity are essential elements of effective organizational behavior.