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Content Pruning: How to Revamp Your Site by Removing Low-Value Content

In this video, we’re diving into the strategy of content pruning and why removing low-value content can actually boost your website’s performance. Content Manager Beth Walker joins us to share her expertise on the process and to walk us through how you can identify content that needs to be pruned, improved, or removed. Together, we’ll explore the tools used, decision-making strategies, and case studies that highlight the benefits of this approach. 🔔 Don’t forget to subscribe for more content on SEO strategies, and drop any questions in the comments below! Timestamps: 00:00 - Intro to Content Pruning 00:22 - Introducing Beth Walker, Content Manager 00:36 - Why removing low-value content matters 00:57 - Beth Walker’s experience with content pruning 01:11 - What is content pruning and why it’s important 02:01 - How stagnant content affects SEO and user experience 02:08 - Understanding how Google ranks content 02:18 - Identifying underperforming content: Key metrics 02:44 - How content can become outdated or irrelevant 03:17 - Google’s definition of helpful content 03:24 - Tools for identifying low-performing content 03:44 - Using Ahrefs to track zero-traffic pages 04:41 - Example of outdated content that needs reassessment 05:46 - Deciding between removing or repurposing content 06:22 - Using a spreadsheet to track content performance 07:03 - The ROT analysis method 08:09 - Methods for updating and repurposing content 09:50 - Strategies for restructuring content for better ranking 10:15 - Updating stats and adding relevant information 10:45 - The importance of matching content to search intent 11:19 - Key benefits of content pruning for website performance 12:48 - Case study: Improving a client’s site with content pruning 14:12 - Example: Removing irrelevant traffic sources 15:19 - Focusing on key KPIs instead of vanity metrics 16:09 - Advice for beginners starting with content pruning 18:09 - How to choose which content to prune 18:37 - Looking towards the future of content pruning in SEO 19:46 - How pruning can enhance overall content strategy 20:17 - Conclusion and thanks Let us know your thoughts and drop any questions you have for Beth in the comments!