Licensing 101 (CMC 2025) скачать в хорошем качестве

Licensing 101 (CMC 2025)

A practical guide to building a successful brand by creating a thriving licensing programme that can drive significant revenue. As an IP owner, understanding the ancillary rights you monetize and how to kick start a sustainable programme can feel daunting. This session is an introduction to the principles and strategies needed when thinking about translating an IP into a commercially successful licensing and merchandising programme. The expert panel will discuss all the essential topics for producers, licensors, licensees, and everyone in between, including deal structure, royalty rates, legal tips, industry terminology, developing creative guidelines, through to building brand awareness and much more. Mixing step by step guides with their personal case studies, the panel will demonstrate how some of the world’s largest entertainment brands use licensing to reach audiences and bolster their marketing and financial goals.