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In collaboration with Portland Farmers Markets (www.portlandfarmersmarket.org), our three-part Vendor Success webinar series offers farmers market vendors insight, perspectives and approaches cultivating meaningful connections with shoppers to increase sales and make the market a welcoming place for all. In part 1 of the series, Farmers Market Fund (https://farmersmarketfund.org) program manager Mallory Watson shares how hunger in Oregon leads to food insecurity, and ways for market vendors to communicate clearly and compassionately with shoppers using benefits programs like SNAP (Supplemental Nutrition Assistance Program - https://www.oregon.gov/odhs/food/page...) and DUFB (Double Up Food Bucks - https://doubleuporegon.org). Access presentation materials and relevant resources from this webinar at https://BIT.LY/OFMA-MATERIALS ; look for the folder titled "Vendor Success Series #1: SNAP Shoppers and You — Boosting your SNAP/DUFB Sales by Enhancing Shopper Experience".