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Poi Kia Mau

Poi Tukua is a national movement that builds on the excitement and momentum of previous world cups, and stages of Te Matatini Kapahaka Festival. Poi Tukua urges the people of Aotearoa New Zealand and our manuhiri (international visitors) to “karawhiua!” and give poi a go! The phrase, Poi Tukua, was aptly coined by Māori language academic, Sir Tīmoti Karetu, to send poi beyond Te Ao Māori (the Maori world). Poi Tukua encourages people from all walks of life to engage in Te Ao Māori during the FIFA Women’s World Cup 2023TM. Poi Tukua will cement poi as an international symbol of empowerment for wāhine and is a way of showing our support for athletes. You can bring your own poi, make one especially for the tournament, or collect one of many that will be available around stadia. This is a great chance to support our athletes throughout the life of the tournament and beyond. Everyone should be able to cherish and respect poi, whilst also having fun! Join the Poi Tukua movement to grow the legacy and nurture the journey of poi as it takes flight once again. Kia kaha tātou mā, give it a go!