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APIs are our secret sauce and the website we will explore today is specifically designed to illustrate the unique selling points of our Qlik Sense APIs. The objective of this presentation is to simplify and explain the power of the Qlik Sense APIs in a language that can be easily understood by non-technical business users or decision-makers through a ‘sample’ step-by-step walk-through. We developed this learning environment from our experiences with AFAS, as well as other key customer accounts. The objective of this approach is to explain, excite and reassure senior executives and management about the Qlik platform through illustrations of its ease of use and full automation capabilities. This presentation leads up to a full demonstration environment that helps bridge the gap for our non-technical prospects and provides a clear and simple pathway to understand and digest key data points about embedding Qlik Sense in a multi tenant SaaS application platform. A key outcome for using this demonstration asset is to mitigate early in the sales cycle potential risk and at same time build enthusiasm/interest for Qlik Sense, its capabilities and showcase our readiness to support the customer or partner’s vision for embedding analytics within their application suite. This prospect experience is supported by several linked assets including the following: a demo website which simulates the SaaS platform of an OEM partner, aligned to videos and documentation illustrating each integration topic and finally a presentation moving the audience through a journey which highlights key aspects of Qlik Sense, its APIs and the overall value of Qlik.