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How do you store petabytes of data for decades… securely, affordably and with instant access? In this episode of Smarter Strategic Thinking, we sit down with Dave Thomson from QStar Technologies to explore why organisations are moving away from traditional long-term storage models and adopting active archive architectures. We break down the rising cost of cloud retention, the role of tape in modern infrastructure, why ransomware resilience demands air-gap storage, and how metadata indexing gives businesses fast recall of cold data without huge operating costs. If you’re responsible for data growth, long-term retention, risk, compliance, or infrastructure financial planning — this conversation gives you pragmatic answers, strategic context, and a real blueprint for future-proofing storage at scale. YouTube Chapters 00:00 Introduction 01:15 Who QStar Are 03:05 The Storage Problem Organisations Face 06:22 Tape Isn’t Dead 09:48 What is an Active Archive? 13:27 Cloud Storage Cost Reality 17:11 Metadata & Fast Recall 20:56 Cyber & Ransomware Resilience 25:41 Sustainability Benefits 28:52 Real-World Customer Outcomes 32:05 The Future of Archive Strategy 34:40 Final Advice for IT Leaders Listen to the full series: https://www.fortunadata.com/podcast #QStar #ActiveArchive #TapeStorage #DataRetention #Ransomware #ITStrategy #FortunaDataPodcast