How Growth Really Happens with Francesca Cortesi скачать в хорошем качестве

How Growth Really Happens with Francesca Cortesi

In this webinar, Francesca, a seasoned CPO with experience leading product at some of the largest Nordic marketplaces, shares how she implemented continuous product discovery across multiple organisations over seven years. With 95% of AI ideas failing according to MIT research, Francesca argues that speed is becoming a commodity and the real competitive advantage lies in knowing you are building the right thing. She walks through three essential skills for making discovery work, three counterintuitive lessons she learned the hard way, and a critical mindset shift that every product leader needs. This session is essential viewing for product managers, product leaders, and CPOs looking to introduce or scale continuous discovery practices within their organisations, especially those navigating pressure to ship fast or add AI features without validation. KEY TAKEAWAYS When speed becomes a commodity thanks to AI, the differentiator shifts from how fast you can build to whether you are building the right thing – making continuous product discovery more important than ever Never block delivery with discovery when starting out – run assumption testing alongside existing work to build credibility without creating friction Treat discovery adoption like product adoption, complete with early adopters, a chasm to cross, and the need to build trust by showing business results rather than telling people about your process Do not start discovery on your highest-stakes initiative – give new teams space to build discovery habits without the pressure of the most important business outcome riding on their first attempt Discovery drove double-digit revenue growth at Hemnet by uncovering a free listing renewal feature that addressed real customer stress and became the main revenue driver for their premium package Nobody cares about your discovery process or terminology – lead with business impact at every step, or discovery will be dismissed as a theoretical exercise Do not optimise for perfect scalability – different teams need different discovery approaches, and letting go of a uniform process actually produces better outcomes Discovery is never done – leadership changes, market shifts, and new pressures mean you will have to prove its value again and again CHAPTERS 00:00 Intro – Francesca on growth, discovery, and what AI is missing 02:44 The elephant in the room – why this talk is deliberately not about AI 04:23 95% of AI ideas fail – the case for going back to first principles 10:17 Seven years of continuous discovery – business outcomes and background 14:39 Three essential skills for making discovery work in any organisation 24:20 Case study – how discovery drove revenue growth at Hemnet 29:25 Three counterintuitive lessons from scaling discovery 41:10 Live Q&A – replacing AB tests with assumption testing and B2B discovery LINKS AND RESOURCES Francesca Cortesi LinkedIn:   / francesca-cortesi   Francesca Cortesi's Book: https://www.francescacortesi.com/book Hustle Badger website: https://www.hustlebadger.com Webinar recordings:    / @hustlebadger   Register for future Hustle Badger webinars: https://luma.com/hustlebadger Hustle Badger LinkedIn:   / hustle-badger   Ed Biden LinkedIn:   / edbiden   HASHTAGS #ProductDiscovery #ContinuousDiscovery #ProductManagement #CPO #ProductLeadership #BusinessGrowth #UserResearch #OpportunitySolutionTree #TeresaTorres #ProductStrategy #AssumptionTesting #CustomerInterviews #B2BProduct #ProductDevelopment #LeanStartup #ProductOps #GrowthStrategy #MarketplaceProduct #AIProductManagement #ProductCulture