Why India's Biggest Companies Are Paying Crores for D2C Brands скачать в хорошем качестве

Why India's Biggest Companies Are Paying Crores for D2C Brands

Check out Odoo - https://www.odoo.com/r/U31 India’s biggest FMCG companies are suddenly buying small digital-first brands. Marico recently bought 4700BC, took a majority stake in Cosmix, and acquired a Vietnamese skincare brand called Skinetiq. ITC bought Yogabar. HUL bought Minimalist for around ₹2700 crore. But here’s the real question: why are companies that have spent decades mastering distribution suddenly spending hundreds and thousands of crores to buy brands they could theoretically build themselves? In this video, I break down the deeper shift happening inside the FMCG industry. From the rise of phone-screen commerce to the importance of trust-led brands, and why legacy companies are placing multiple bets across new categories. Because the rules of FMCG might be changing faster than most people realise. Thanks to Zero1 Media Network (https://zero1byzerodha.com) for supporting this video. _ Disclaimer: Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely my own and are not endorsed by Zero1. _ My Social Links: Instagram:   / businesswithbansal   LinkedIn:   / anurag28bansal   Twitter/X: https://x.com/anurag28bansal _ 00:00 - Why FMCG giants are buying D2C brands 01:33 - The old FMCG playbook: Win the kirana shelf 02:24 - The new battlefield: Winning the phone screen 04:52 - Why trust-driven brands are winning 08:21 - Why FMCG companies are making multiple bets 09:48 - The real challenge after the acquisition _ #cosmix #4700bc #BusinessCaseStudy #fmcg #d2c #AnuragBansal #Zero1Media #itc #marico #businessstrategy #casestudy