The Power of the Extrinsic | Peter Giuliano | Re:co 2022 скачать в хорошем качестве

The Power of the Extrinsic | Peter Giuliano | Re:co 2022

"It's what's in the cup that matters," right? But is that actually true? The SCA's Chief Research Officer, Peter Giuliano, examines trends in consumer preference research that suggests a coffee's extrinsic attributes play a significant role in coffee choice and enjoyment by specialty coffee consumers. About the Presenter Peter Giuliano Chief Research Officer, SCA Executive Director, Coffee Science Foundation Peter Giuliano is the Executive Director of the Coffee Science Foundation and Chief Research Officer of the Specialty Coffee Association. With more than 30 years’ experience in the coffee trade, his focus now is on promoting research and scientific inquiry on coffee, and bringing evidence-based insights to the coffee industry. About Re:co Symposium Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Through engaging discussions, interactive experiences and a gathering of speakers from around the world, Re:co looks at all aspects of the specialty coffee market — from the challenges we face to solutions we can create to approaches for growth and development through collaborative conversations. Re:co’s audience are those looking to gain insight into the specialty coffee market and supply chain, as well as those looking to be challenged and inspired by their industry. It is an essential event for business leaders who believe that collaborative work and discussion can benefit all involved. Re:co Symposium wouldn’t be possible without our generous partners, including our lead partner, Simonelli Group. Learn more about how all our partners are supporting the industry stage for leadership and ideas, or join us in Portland this April 19-20, 2023. Learn more: https://recosymposium.org/