AI & Marketing Mastery with Ashok Lalla | The Young Turks Dialogues | Episode 75 скачать в хорошем качестве

AI & Marketing Mastery with Ashok Lalla | The Young Turks Dialogues | Episode 75

Welcome to The Young Turks Dialogues, where we explore the pulse of entrepreneurship, Marketing and innovation. In this episode, we sit down with Ashok Lalla, the digital and marketing mastermind behind strategies for industry leaders like Infosys and Taj Hotels. Get ready for an eye-opening conversation on why ‘next practices’ are far more valuable than ‘best practices’, and how AI is changing the marketing game without losing the human touch. Ashok reveals why so many brands are trapped in the vanity metrics cycle and how to escape it, plus how to shift from short-term wins to sustainable long-term growth. If you're ready to future-proof your brand and stay ahead of the curve, this episode is packed with the insights you need. Timestamps: 0:00:00 Celebrating Milestones and Introducing Ashok Lalla 2:26 The Evolution of Marketing Over Three Decades 10:23 Navigating Trends: Metaverse and Beyond 15:30 Traditional v/s Digital: A Timeless Debate 18:15 Understanding Consumer Behaviour in Modern Marketing 22:24 Next Practices v/s Best Practices in Marketing 28:32 Impact of ROI and ROAS on Brand Building 34:14 Creative Pricing Strategies for Long - Term Success 39:55 AI in Marketing: Balancing Automation in Human Touch 43:05 Role of Human Intelligence in AI 46:49 Leveraging AI for Content and SEO Strategies 50:04 The Importance of Data Quality in AI 55:17 Vanity Metrics v/s Sanity Metrics in Marketing 01:00:29 Balancing Brand Building and Performance Marketing 01:04:12 Future - Proofing Marketing Strategies 01:11:22 Agility v/s Stability: Lessons from Legacy and Startup Brands 01:15:39 Advice for Startup Founders 1:19:28 Unlearning the Myths To know more, visit: https://x.com/ashoklalla?s=21   / ashoklalla   Explore more about Crobstacle at: https://crobstacle.com/ Follow us on Social Media: Instagram:   / crobstacle   Twitter:   / crobstacle   Facebook:   / crobstacle   LinkedIn:   / crobstacle   #Marketing #DigitalTransformation #TheYoungTurksDialogues #Branding #AI #MarketingInsights #BusinessStrategy #PerformanceMarketing #Entrepreneurship #FutureOfMarketing #Episode75