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Bridge Technologies on the Future of the Media Industry | Smarter Monitoring & IP Broadcast Workflow imen K. Frostad: How to transition to IP At NAB New York, Simen K. Frostad, Chairman of Bridge Technologies, highlighted how the global broadcast community is redefining itself through the shift to IP, remote production, and IT-driven workflows. For Bridge Technologies and its US representative, 2110 Solutions, the show confirmed a clear reality: the transition to IP is no longer a question of if, but how. IP represents far more than a technical upgrade. It signals a structural and cultural shift in the way broadcasters design, operate, and manage their environments. As demonstrated in New York, remote production has become a core component of modern media operations. Distributed teams, global events, and real-time collaboration all rely on robust, network-aware systems that tightly integrate production tools with monitoring, analytics, and data intelligence. Frostad also addressed the role of Bridge’s VB440, highlighting its AV Sync capability, which goes beyond aligning audio and video alone. It enables synchronisation of the timing information that drives the entire production chain. While AV alignment remains essential, aligning the underlying timing and control layers is rapidly becoming just as mission-critical. Underlying all of these developments was a central message: the media industry must fully embrace IT. The convergence of broadcast and IT is not a passing phase, but the foundation of the future of broadcast itself. What does the future of the media industry really look like? Bridge Technologies shares its vision on how IP monitoring, analytics, and intelligent broadcast workflows are shaping the next era of media delivery. From IP networks to quality monitoring and workflow visibility, discover how broadcasters can stay reliable, scalable, and future-ready in an increasingly complex media ecosystem. #BridgeTechnologies #MediaIndustry #BroadcastTechnology #IPBroadcast #MediaMonitoring #FutureOfMedia #remoteproduction #IPTransition #AVSync #monitoring #audio #video #timing #broadcastmedia #IT #synchronisation