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Organic reach is down across most platforms… so what’s the real play in 2026? In this episode of What’s Missing in Marketing Today?, I’m joined by James Gale (The Straw Hat Group) to break down what’s actually changing in marketing, why audiences are switching off, and what businesses need to focus on if they want content that still works. We cover: Why organic reach is falling (and why it’s not “your fault”) The difference between marketing vs digital sales Why Substack is an underrated platform for trust + attention How to turn organic winners into paid ads (without guessing) The rise of AI slop and what still cuts through Why most brands struggle to ship content consistently The “waterfall method” to turn one podcast into months of content If you’re building a brand in 2026, this is the playbook. Guest: James Gale — The Straw Hat Group Show: What’s Missing in Marketing Today? 📌 Subscribe for weekly episodes on video, content, trust, and growth. #marketing #contentstrategy #b2bmarketing #organicreach #substack #contentmarketing