Ad Fraud 2.0 – The Hidden Threat of MFA Websites in India | Nabajit Nath, Kargo India скачать в хорошем качестве

Ad Fraud 2.0 – The Hidden Threat of MFA Websites in India | Nabajit Nath, Kargo India

In this insightful keynote from Nabajit Nath, Sales Director - India, at Kargo, discover the growing threat of Made for Advertising (MFA) websites and how they are silently eating into brand marketing budgets in India. 𝗗𝗿𝗮𝘄𝗶𝗻𝗴 𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗼𝗳 𝗨𝗻𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝗲 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆, 𝗡𝗮𝗯𝗮𝗷𝗶𝘁 𝗱𝗶𝘃𝗲𝘀 𝗱𝗲𝗲𝗽 𝗶𝗻𝘁𝗼:   • What MFA websites are and how to spot them   • Their impact on brand safety, CPM rates, and campaign ROI   • Why 15–20% of programmatic spends are at risk   • Practical steps to protect media spends during high-ad-volume periods like festive seasons   • How Kargo ensures 100% MFA-free campaigns with top-tier audits and attention-driven creative formats Whether you’re a brand marketer, agency leader, or digital media strategist, this session is a must-watch to stay ahead of evolving ad fraud tactics. For more Stories, News, Press Releases, Interviews, Appointment News, Media Mandates, Technology follow Adtech Today on: Linkedin:   / adtech-today   Website: https://adtechtoday.com/ Instagram:   / adtech_today   #adfraud #digitalmarketing #brandsafety #programmaticads #advertising #marketingroi #kargo #viralvideo #trending #viralnow #adtechtoday