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There's an overabundance of information for marketing leaders about the usages and value of AI. But what is relevant versus what is merely hype? In Goodway Group's recent CMO Circle, we invited Tom Goodwin, AI transformation expert, author, founder, and speaker, to help us cut through the noise and understand what's truly groundbreaking about AI in 2026. About Goodway Group Goodway Group is the marketing engine that drives unstoppable growth and unparalleled outcomes for the world's most forward-thinking brands. Our mission is simple: Elevate marketing to the top of the boardroom agenda by pairing data-driven decision-making with proprietary AI-powered technology. About Tom Goodwin Tom Goodwin is a digital business transformation specialist, and the founder of All We Have Is Now (AWHIN, Inc), a consultancy created to help companies unleash the power of new technology, with a focus on making better products and services and on consumer centricity. Tom hosts "the Edge" an original series on Euronews reaching 250 million households, that explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next. He is also the author of "Digital Darwinism," a business book that has been translated into seven languages. #artificialintelligence #ai #marketingstrategy #digitalmarketing #advertising #advertisingagency #businessgrowth #businessleadership #businessstrategy #businessleaders