How to do Good for your Business and the Community - Empowerment Program скачать в хорошем качестве

How to do Good for your Business and the Community - Empowerment Program

Gone are the days when businesses can get away with only focusing on maximizing profits at the expense of everything else. To learn more about Potential's Empowerment Programs - visit: https://www.potential.com/empower/ Customers and the community, in general, are much more aware, involved and on the lookout for companies’ actions. The companies that are not just focused on extracting wealth from the market, but also adding value to the community are the ones that get rewarded with brand loyalty and more business. Doing good for the community though, doesn’t mean that companies need to compromise on their earnings. Below are three ways to do good for your business are your community: 1. Raise awareness about important issues associated with your business. Apart from giving the community more insights about important topics and the need for action, awareness activities would also be indirectly marketing your company. As an example, utility and energy companies raising awareness about the need to conserve energy. 2- Teach the community something new about your business. From the day we are born, we all love to learn new things, and your organization can play a role as a thought leader in your space by educating your clients and community on various aspects in your lines of business. An example of such an activity could be a financial institution teaching people how to save money. 3- Identify and showcase top talent. Through your activities, make sure you always keep an eye out for the most promising talent that you encounter, either through customers, partners or from your target audience. Once these talented individuals are identified, showcase them and support them to achieve their potential. They would become loyal ambassadors spreading the world about the great deeds that your organization is doing and serving as a role models to encourage others. Companies that integrate the above three areas into comprehensive programs have the most to gain from the impact since the areas complement and feed into each other. In our work with hundreds of organizations, we have witnessed firsthand the positive impact that such initiatives have on the brand sentiment, the audience reach and the increased business that is generated for the corporates involved. The business landscape is changing fast but what is certain in today’s connected and open world is that organizations that align their business and community interests have the most to gain producing what professor Michael Porter calls “Shared Value” Empower Yourself with more Practical Business Education to Reach your Potential by visiting our site: https://www.potential.com/ Subscribe to our YouTube channel: http://www.youtube.com/subscription_c... Follow us on our social media channels: Facebook:   / potentialcom   LinkedIn:   / potential   Twitter:   / potentialcom   Goolge+: https://plus.google.com/+PotentialCom...