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Savannah shares 30 winning ad formats that top brands like Loop, Path Social, and PayLaterTravel are using to dominate Meta and Facebook ads in 2025. =========================== FREE STUFF =========================== Savannah's FREE Cheat Sheet of Top Ads! ➡︎ thesocialsavannah.com/ad-examples Run AI Creative Strategy Tasks ➡︎motionapp.com/ai-creative-strategists These "out of the box" creative ideas are converting better than traditional UGC ads. Get the exact ad hooks, creative formats, and scroll-stopping techniques that billion-dollar brands don't want their competitors to discover =========================== ⏰ TIMECODES ⏰ =========================== 00:01:25 - Post-It Notes Hook 00:02:01 - Rock Paper Scissors Concept 00:03:40 - Sunglasses Reflection Text Trick 00:04:46 - Creator Chasing Product 00:06:00 - Message in the Clouds 00:07:34 - "People Always Ask Me Sarah" Trend 00:08:31 - Photo Collage Opener 00:09:01 - Pinch Zoom Blurred Text Reveal 00:10:30 - Voice Note/Text Message Format 00:11:30 - Multi-Screen Self Skit 00:12:30 - Megaphone Announcement 00:13:24 - TikTok Comments Skeptic 00:16:14 - Text Appearing on Phone Screen 00:17:17 - "Can't Believe That Tip" Skit 00:20:07 - Creative Props (Tomato with Eyes) 00:22:00 - Green Screen Self Conversation 00:23:32 - Jumping Out of Phone 00:24:09 - Whiteboard Explainer 00:29:49 - Drop Change Transition 00:30:51 - Magic Tap Transition 00:32:14 - Q&A with Audience =========================== CONNECT WITH US ON SOCIALS =========================== LinkedIn: ➡︎ / motion1 Twitter: ➡︎ https://x.com/motionapp_ =========================== LEARN MORE ABOUT MOTION =========================== Motion is the command center for creative strategists. With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next. Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year. ➡︎ Explore Motion: https://motionapp.com/ ➡︎ Book a demo for a VIP tour: https://motionapp.com/book-a-demo =========================== ABOUT THE SPEAKER 🗣️ =========================== The Social Savannah is one of the most sought-after ad creative agencies for Meta and TikTok ads. Savannah has a highly trained internal team of 40 creators and 10 editors that she has carefully curated and taught over the last five years. Savannah created ads for over 200 brands in 2024 alone, producing top-performing ads for household names including Noom, Bumble, Jackpocket Lottery, The Farmer's Dog, Ipsy, Kate Spade, Poshmark, Dr. Squatch, and more. The Social Savannah is a badged Meta Business Partner and TikTok Marketing Partner. =========================== JOIN 50K CREATIVE STRATEGISTS =========================== ► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: https://motionapp.com/thumbstop