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We hear this at every conference. “I want to innovate, but I’m locked into legacy platforms, contracts, and workflows.” That belief is costing teams momentum. The reality is you don’t need to rip and replace to move forward. As Dominique Vosters put it, real transformation starts small. Migrate one workflow. Test one channel. Reuse hardware. Prove value before you scale. But incremental change alone isn’t enough. Will Law made the point that stopped me cold. Roughly 50% of the video people consume today is already created by AI, bypassing traditional encoding and media workflows entirely. That number is accelerating fast. This isn’t just an efficiency discussion. It’s an existential one. If video creation no longer flows through the infrastructure we’ve spent decades building, the real question becomes: where do we still win? Innovation today is about two things: • Removing the false excuse that legacy equals paralysis • Rethinking how video is made, not just how it’s delivered Conversations like this, with leaders from Akamai and Arcadian, matter because they force us to confront uncomfortable truths early, while there’s still time to adapt. If you’re responsible for video infrastructure, the risk isn’t experimenting. The risk is standing still while the production model changes under your feet. Watch the full discussion and tell me where you think the industry should double down next. 💎 If you find our content helpful 🔔 Subscribe for more NETINT insights: / @netint-technologies 🚀 Share this video with a YouTuber friend: 📕📗📘📖 Read NETINT Blog: https://netint.com/resources/blog/ 📥📨📤 Sign up for the NETINT monthly newsletter for insight into Video Industry and ASIC-based video processing technology: https://info.netint.com/newsletter 🎯 Check out the EASY ACCESS PROGRAM: https://easyaccess.netint.com/t408_vi... 🎯 Schedule a chat with NETINT experts and learn more: https://netint.biz/Meet_w_NETINT_Experts 🎯 Join NETINT Forum: https://bitstreams.tech/login Connect with NETINT through social media: 🎯 Twitter: / netint_tech 🎯 Linkedin: / netint-technologies 📕📗📘📖 Read about NETINT Technology: https://netint.com/technology/ 📕📗📘📖 Read about NETINT products: ➡️ T408 Video transcoder: https://netint.com/products/t408-vide... ➡️ T432 Video transcoder: https://netint.com/products/t432-vide... ➡️ Quadra T1U Video Processing Unit: https://netint.com/products/quadra-t1... ➡️ Quadra T1A Video Processing Unit: https://netint.com/products/quadra-t1... ➡️ Quadra T2 Video Processing Unit: https://netint.com/products/quadra-t2... 📕📗📘📖 Read about possible APPLICATIONS: ➡️ Game Streaming Platform: https://netint.com/applications/integ... ➡️ Cloud Gaming: https://netint.com/applications/cloud... ➡️ Live Video Streaming: https://netint.com/applications/live-... ➡️ AR/VR Live Streaming: https://netint.com/applications/ar-vr... ➡️ Virtual Desktop: https://netint.com/applications/virtu... ➡️ Ad Insertion: https://netint.com/applications/ad-in...