The Genius of Coca-Cola's Marketing скачать в хорошем качестве

The Genius of Coca-Cola's Marketing

🎬 How To Make Videos Just Like MagnatesMedia: https://magnates.media/youtube 🎅 FREE STOCKS for MagnatesMedia fans: https://magnates.media/freestocks 🎨 MagnatesMedia editing software: https://magnates.media/editing 🎵 MagnatesMedia video music: https://www.epidemicsound.com/referra... (free trial) ⭐ The BEST YouTube Course: https://magnates.media/youtube How Coca-Cola stole Christmas - the greatest marketing ever? It was the 1920’s and Coca-Cola had a big problem. People mostly thought of their product as a refreshing drink in summer, but sales normally dropped substantially in the winter when it got colder. And this makes sense - who gets in from the snow, feeling freezing cold, and immediately thinks: I want a cold glass of Coke. So Coca-Cola desperately needed a way to improve sales in winter, but just running more ads wasn’t going to be enough to change people’s perceptions of the product - they needed something that would create a deeper long-lasting connection in consumers' minds between Coke and winter. We'll answer questions like: Did coke create Santa? Did Coca-cola change Santa to red and white? And how did Coca-Cola create one of the most powerful brand associations in marketing history, heling Coca-Cola become the billion dollar empire it is today. Merry Christmas from MagnatesMedia - turn on notifications for more business mini-movies very soon! :)