FULL INTERVIEW - The Psychology of Influence and Persuasion with Dr. Victoria Romero (LIFE WORKS) скачать в хорошем качестве

FULL INTERVIEW - The Psychology of Influence and Persuasion with Dr. Victoria Romero (LIFE WORKS)

Psychologically, why do we follow someone? In this important interview, Dr. Victoria Romero helps us understand why and how we are persuaded and influenced, and what the psychological underpinnings are. Dr. Victoria Romero is a researcher, consultant, and speaker in the areas of neuroscience and human behavior. She is the Chief Behavioral Scientist for CACI, where she focuses on using both social and data science to better understand information transfer and social influence. TIME CUTS 01:21 How Victoria got into her field 03:05 The intersection between marketing and national security 04:09 The psychological components of persuasion and influence 04:50 Categories 05:50 Types of ideas we encounter today 06:07 Generalization 06:58 Heuristics (aka Mental Shortcuts) 08:09 Car Accidents 09:09 How the news media really works, and how it doesn’t line up with reality at all 09:45 Fear of terrorist attacks vs. falling in your bath tub 10:26 Medical Errors vs Gun violence 11:34 Common biases (in and out groups) 14:06 You can’t get rid of biases 14:53 How we develop biases (the blank slate vs. the evolution of the ability to have biases) 16:40 Speaking and categorization 17:06 Emotion and influence and persuasion 18:24 How we actually make decisions 18:52 How to persuade purely on logic, reason, and thinking - but usually… 20:49 How we are persuaded emotionally 22:04 Does the brain buy into “fake news”? The answer will surprise you 23:50 The truth about fake news 24:41 The truth about memory in persuasion and influence (our own "fake news") 28:42 Definition of Schemas (Mental Framework and Scripts; e.g., Restaurants and Political Parties) 31:57 Changing Schemas (e.g., perceptions of LGBTQ population over time) 33:41 Psychological identity 35:19 Individualism vs. collectivism 39:08 Moral foundations, values, and sacred values 47:06 Examples of highly effective persuasion and influence campaigns (e.g., Taking down the Marlboro Man) 48:00 If you want to make real change… 51:26 The Truth Campaign 53:10 How suggestible are you? 54:20 Age, suggestibility, and inhibition 56:00 You are more suggestible when… 56:34 How to think critically about information we encounter ("counter-heuristics”) 58:35 Have some grace with others, we’re more alike … in our brains 59:24 How to build a persuasion or influence campaign 1:02:00 Pro-Vaccination vs. Anti-vaccination 1:03:47 Victoria’s one secret of her success 1:05:04 Victoria’s greatest lesson 1:06:35 Victoria’s one piece of advice to the world 1:07:45 Victoria’s legacy CONCEPTS TO GOOGLE Heuristics Biases Availability Bias In Groups / Out Groups Cognitive Psychology Confirmation Bias Schemas Individualism Collectivism Moral Foundation Sacred Values The Truth Campaign Suggestibility Tip of the tongue phenomenon To connect with Dr. Victoria Romero: LinkedIn:   / victoriaromero   Email: [email protected] To connect with Mark Botros: https://markabotros.com Instagram: @markabotros Twitter: @markbotros Facebook:   / businessstrategist   LinkedIn:   / mbotros   Email: [email protected] The LIFE WORKS Podcast: https://podcasts.apple.com/us/podcast... Podcast Music Credit: Track: Memories — INOSSI [Audio Library Release] Music provided by Audio Library Plus Watch:    • Memories — INOSSI | Free Background Music ...   Free Download / Stream: https://alplus.io/Memories Photo Credit: Todd Poirier