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Subscribe to our Channel for the latest videos! HarvestPlus and the Global Alliance for Improved Nutrition (GAIN) are partners in the Commercialisation of Biofortified Crops (CBC) Programme, which is catalyzing commercial markets for biofortified seeds, grains, and food products in six countries with pervasive levels of malnutrition: Bangladesh, Kenya, India, Nigeria, Pakistan, and Tanzania. By developing commercial markets for biofortified crops that are primarily grown by smallholder farming families, the CBC Programme will help create a sustainable basis for improving diet quality and tackling hidden hunger among both farmers and consumers. By 2022, the Programme aims to reach 190.6 million people with biofortified foods and food products, and 571.8 million people by 2028. The Programme is funded by German Federal Ministry for Economic Cooperation and Development, and the Government of the Netherlands.