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Book a Complimentary B2B Podcast Strategy Call: https://rise25.com/bookcall Download our B2B Podcast Strategy & Tools List PDF: https://rise25.com/podcastcheatsheetyt Bruno Felicidade Jones is Senior Vice President at Trace Brand Building, a company specializing in brand strategy, digital marketing, and agile digital transformation to help businesses enhance customer experience and drive sales. Under Bruno's leadership, Trace Brand Building has enabled clients to achieve impressive results through innovative AI-driven marketing systems. With over two decades of experience in brand building and digital transformation, he is an advocate for leveraging AI to accelerate content creation. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [03:20] Bruno Felicidade Jones explains why authority and trust matter for Google and ChatGPT • [06:03] The secrets behind Google’s E-E-A-T ranking factors • [10:07] Why you should optimize staff LinkedIn profiles and Google Business for trust • [11:12] Leveraging external reviews to skyrocket your site’s credibility • [13:21] How to structure your website for maximum services page SEO impact • [27:03] Elevating content with author bios and off-site authority links • [34:29] How to use your sales team insights to create valuable, high-ranking content In this episode… If you think a polished LinkedIn profile is enough to build credibility online, think again. In an era where AI tools decide who gets seen and who gets ignored, the real question is: how do you prove your authority and earn trust in a way that both humans and machines recognize? For Bruno Felicidade Jones, a seasoned brand strategist and digital authority expert, the answer lies in mastering E-E-A-T: experience, expertise, authority, and trust. He explains that search engines and large language models are constantly “crawling” your digital footprint, evaluating not just what you say about yourself, but how the broader internet validates it. Sponsor for this episode At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships. We help you cultivate amazing relationships in 2 ways: #1 Podcasting #2 Strategic Gifting #1 Our Predictable Podcast ROI Program We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution. We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work. What do you need to start a podcast? When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk. The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate. We make distribution easy. We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media. Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more. The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast. #2 Our Comprehensive Corporate Gifting Program Elevate business relationships with customers, partners, staff, and prospects through gifting. At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience. Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make. You can learn more and watch a video on how it works here: https://rise25.com/giftprogram/ Contact us now at support@rise25.com or message us here: https://rise25.com/contact Powered by Rise25 Podcast Production Company - https://rise25.com