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In today’s illuminating episode, I sit down with Pino Spitaleri — a master craftsman shaped by pressure, patience, and purpose. Pino’s journey began underground and evolved into building one of the world’s most respected high-end jewellery legacies. From learning the value of hard work early on… To seeing diamonds beyond luxury — as emotion, memory, and meaning… To crafting pieces for royalty and global tastemakers… To redefining ethical, transparent, and timeless jewellery… This episode reveals the real world behind diamonds — the people, the pressure, the failures, and the obsession with perfection that turns carbon into brilliance. ⭐ Topics Covered in This Episode ✅ Growing up in a world of gemstones and tradition ✅ Diamonds beyond price, prestige, and luxury ✅ From raw stone to masterpiece ✅ Why pressure creates beauty — in life and business ✅ Craftsmanship vs mass luxury ✅ Ethics and transparency in the jewellery industry ✅ Building trust with elite clients worldwide ✅ The emotional power of jewellery and legacy ✅ Lessons entrepreneurship teaches the hard way ✅ Creating timeless value in a fast-moving world 🔗✨ Connect with Pino Spitaleri ✨📲 🌐 Website: https://spitaleri-jewellers.com/ 📸 Instagram: / spitaleri.jewellers ⏱️ Chapters 00:00 – Introduction 02:42 – Sicily, migration, and a grandfather’s journey underground 06:17 – Carbon, pressure, and how diamonds are truly formed 08:20 – The first gemstone book & discovering passion at age five 09:30 – Choosing jewellery over school and factory life 10:51 – Recognised as a once-in-a-generation talent 12:21 – Inventing micro-setting & embracing specialization 14:59 – Showcasing innovation at Basel at just 19 16:57 – Joining Graff: entering the “Champions League” of jewellery 21:00 – Handling historic diamonds & feeling the stone’s energy 25:28 – Starting alone: £300 bench, 16-hour days, and family sacrifice 34:59 – COVID, panic attacks, and hitting rock bottom 36:51 – Reinvention through Zoom, storytelling, and selling out stock 37:46 – Why Dubai became the turning point 39:55 – Breaking luxury rules with transparency & ethics 42:33 – Giving credit to artisans and humanising jewellery 49:32 – Ethical sourcing, lab-grown diamonds & honest truths 58:27 – Redefining luxury, legacy, and the future of jewellery ✨ If this episode added value to your journey, don’t forget to 👍 Like, 🔔 Follow, and 📥 Subscribe. More powerful stories are coming your way! ✨