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User adoption determines whether Salesforce becomes a strategic advantage — or an expensive system people work around. In this episode of Salesforce at Scale, Greg Banks and the Cirrius Solutions team break down what real Salesforce adoption looks like, why it fails, and how to design for it intentionally. ▶ Watch next: Our episodes on Technical Debt and UI Optimization to see how they directly impact adoption. (see links below to playlist) Key Takeaways Adoption cannot be mandated — culture drives usage Leadership behavior sets the ceiling for adoption success Data quality collapses when users disengage Power users and promoters are critical to scaling change How to recover adoption when your org is already live Chapters 00:00 Open 01:08 Introduction: Why User Adoption Matters 01:31 Defining User Adoption Beyond Login Metrics 04:16 Business Impact: ROI, Data Quality & Customer Experience 08:21 What Causes Poor Adoption? 10:24 Leadership Sets the Ceiling 13:34 Planning Adoption from Day One 17:30 Designing for Humans 19:28 Fixing Adoption After Go-Live 21:49 Incentives and Early Wins 24:18 Change Management at Scale Want More: WATCH Youtube: • Agentic AI LISTEN: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/playlist/2h6... Resources & Links Allie Nelson on LinkedIn: / allielawler Al Huerta on LinkedIn: / al-huerta Greg Banks on LinkedIn: / greg-banks-9785197 Cirrius Blog: https://cirriussolutions.com/blog/ Cirrius Solutions https://cirriussolutions.com/contact/ Jason Fowler Music: https://www.jasonfowlermusic.com/ 📩 Contact: CirriusTalk@CirriusSolutions.com 📘 Salesforce Trailhead resources on adoption https://trailhead.salesforce.com/user... https://trailhead.salesforce.com/cont... Guest Info Allie Nelson and Al Huerta are members of the Cirrius Solutions team, a Salesforce Implementation Partner with more than 15 years of experience delivering Salesforce solutions across complex enterprise and high-growth environments. The discussion draws from real-world delivery experience across multi-cloud implementations and digital transformation initiatives