The Psychology of Microsoft's Enterprise Agreements (EA) скачать в хорошем качестве

The Psychology of Microsoft's Enterprise Agreements (EA)

In this video, Mike Austin - the CEO of MetrixData 360 explains the psychology behind why people are so hesitant to switch over to CSP (Cloud Solution Provider) from their EA plans (Enterprise Agreement). What Microsoft has done with these two licensing vehicles is akin to what car companies do to differentiate their standard and luxury lines of cars in the automotive market. In this example, Mike uses Nissan's luxury line, Infinity, to represent the EA and Nissan's standard Maxima model to represent the CSP. Under the hood, the two cars are almost identical; however, on a total cost of ownership basis, the Infinity will run up the consumer's bill over time. During times of crises, (and generally over time) this common oversight and can cost companies big bucks on their IT spend. If you are a reseller of a CSP, it can be hard to convince your clients to take that leap of faith to the cloud. Luckily, that is why we've created a course to help Cloud Solution Providers win their clients over.