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Pioneering Accessible Advertising

Watch our panel of experts discuss how the intersection of innovation, accessibility, and authenticity can shape the future of inclusive advertising. This dynamic session spotlights strategies for creating inclusive content, untapping new audience potential, and implementing accessibility measures that drive creative excellence. Discover how agencies, advertisers, and media can lead the charge in developing more inclusive and impactful campaigns. Speakers • Katy Talikowska, CEO, Valuable 500 • Dr. Shani Dhanda, Award-winning disability rights advocate and social entrepreneur • Matt Thomas, Senior Director - Brand Function & Media Operations, P&G Northern Europe • Henrietta Corley, Business Director, AMV BBDO The full transcript of this video can be found by clicking this link: https://bit.ly/AccessibleAdvertising 00:00 Welcome 01:30 Introducing the Panellists 04:04 Why are brands not getting accessibility right? 07:16 Is fear holding brands back? 08:40 What is Ad Alliance? 12:23 P&G achievements in accessibility 14:29 Are clients receptive to inclusive options? 19:32 Benefits of accessible advertising 22:05 Brands doing accessibility well 26:55 Internal and external barriers faced at P&G 30:33 Can agencies drive accessibility with clients? 33:34 Cannes Lion awards entries 36:10 Key take-aways 38:58 Audio descriptions 40:07 How to represent non-visible disabilities 43:14 Representing minority groups 44:59 Wrap up