WCC WCF Day 3 Session 4 скачать в хорошем качестве

WCC WCF Day 3 Session 4

Is your favourite luxury brand actually fair to the people who make it? In this explosive final session from Day 3 of the World Craft Forum, we go beyond the price tag to explore the future of Equitable Value Chains. Join a world-class panel as they discuss how to turn ancestral knowledge into high-value livelihoods without losing the soul of the craft. Meet the Panel: Moderator: Professor Somesh Singh – Leading the charge on redefining how we value skill, knowledge, and the "creative currency" of artisans. Lafitaga Nafen Peters (New Zealand): Chief Advisor at the Ministry for Pacific Peoples, sharing how Pacific arts contribute a staggering $17 billion to the economy. Salma (Jordan): Representing Turquoise Mountain, on the front lines of preserving cultural heritage in communities at risk across the Middle East and Asia. Roshio (Mexico): From Fomento Cultural Banamex, revealing how Mexico successfully protects indigenous designs from global brand misappropriation. Eric (Kazakhstan): Exploring Almaty’s journey to becoming a World Craft City and integrating artisans into modern urban tourism. What you’ll see in this video: The $400 Scarf: Watch a short film (at 08:14) on the mesmerizing process of creating Lotus Silk—a rare textile made from "free" natural resources. Artisans vs. Luxury Giants: The real story behind Ralph Lauren’s "mistake" in Mexico and how community IP protection works. The "Translator" Model: Why designers should be translators, not authors, when working with master craftspeople. Policy Secrets: How tax exemptions and local sourcing laws are saving traditional crafts in Jordan and Mexico. Join the movement for fair craft. Like, subscribe, and tell us in the comments: Should luxury brands be forced to share profits with the communities that inspire their designs? #WorldCraftCouncil #lotus #silk #sustainablefashion #ethicalluxury #culturalheritage #EquitableValueChain #handmade #future #pacific #art #mexican #folkart #kazakhstan #craft