THE B2B BROKEN GTM PLAYBOOK скачать в хорошем качестве

THE B2B BROKEN GTM PLAYBOOK

Marketing looks busy. Sales is grinding. Dashboards are green. So… why isn’t revenue growing? Because you’re stuck in a system that rewards vanity metrics, not impact. Let’s break it down: 📉 90% of sales teams missed quota last year. 🧮 Only 13% of MQLs become SQLs. 👀 80% of buyers choose a brand they already know. 🎯 But most of your budget is spent chasing cold leads. That’s not a performance problem. It’s a design failure. Here’s what’s really killing your revenue: ⚠️ Overbuilt sales teams chasing unaware buyers ⚠️ Lead gen obsession (because it’s “trackable”) ⚠️ Underinvestment in brand trust ⚠️ Flawed attribution models that mislead your decisions And here’s what to do instead: ✅ Shift focus from “how they came in” to “why they chose you” ✅ Rebalance your budget toward blended CAC and customer preference ✅ Build a brand that earns trust before the demo ✅ Use data to create alignment, not false confidence This isn’t just theory—I’ve seen companies burn millions trying to “scale” broken systems. Let’s fix it at the source. Want the blueprint for a GTM system that actually drives revenue? Drop a comment ⬇️ Connect with me: LinkedIn:   / charlesdet   Website: https://www.growthdynamics.dev Instagram:   / charlesdethi   Facebook:   / charlydethibault   Twitter: https://x.com/Charliedethib TikTok:   / charlesdeth   #B2BMarketing #GTM #RevenueGrowth #MarketingStrategy #Attribution #BrandBuilding #marketingalignment 00:00 - Introduction to the Broken GTM Playbook 01:02 - The Forecast Looks Good… But Revenue Isn’t There 02:25 - The Attribution Trap: Why Metrics Mislead 04:15 - What the Data Really Says About B2B Buyers 06:00 - The Trust Deficit: Brand vs. Demand Capture 08:00 - Real Costs of a Misaligned System 09:30 - Sales Bloat: More Reps ≠ More Revenue 11:00 - Inside the GTM Disconnect: Misleading Dashboards 12:50 - The Real Problem: GTM System Design Flaws 14:10 - Why Your Attribution is Failing You 15:35 - A Misaligned Organization: Sales vs. Marketing Metrics 16:40 - The Path Forward: Resetting Your Revenue Machine 17:55 - The Formula for Buyer Preference & GTM Impact 19:15 - What’s Next: Metrics That Are Costing You Growth 20:00 - Final Thoughts: It's Time to Build a Better GTM