GTM Engineering - Building A Hyperscale Revenue Machine скачать в хорошем качестве

GTM Engineering - Building A Hyperscale Revenue Machine

In the last few years, something fundamental has shifted in how high-growth companies actually generate revenue. The old model—hiring more salespeople, buying another tool, and hoping the spreadsheets align—is no longer enough. Enter GTM Engineering: the discipline of treating go-to-market as an engineered system rather than a collection of people, processes, and point solutions. GTM Engineering is the convergence of software engineering principles with go-to-market strategy. It is the practice of designing reliable, observable, scalable systems that reliably move prospects to customers and customers to expansion—at velocity and with predictability.