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The Psychology behind Brand Loyalty

True loyalty means sticking with someone or something regardless of the circumstances. When customers are loyal to your brand, it means that they are willing to forego your competitors in order to come back to your brand again and again for repeat purchases or experiences—even despite incentives offered by other brands. Needless to say, establishing a sense of loyalty towards your brand among customers is absolutely essential to achieving success in the world of luxury in particular. So today we are going to discuss the psychology behind brand loyalty. What is it that triggers and maintains that sense of loyalty and what can luxury brands gain from this knowledge? ------------------------------------------------------------------------------------------------------------- Learn more about Luxury Academy London: https://www.lux.ac/lux