What Really Drives Marketing? | Babita Baruah on Analytics vs Intuition | Women Disruptors 2026 скачать в хорошем качестве

What Really Drives Marketing? | Babita Baruah on Analytics vs Intuition | Women Disruptors 2026

What truly drives marketing success — data or instinct? At the Women Disruptors Summit & Awards 2026, Babita Baruah, CEO, VML, shares powerful insights on balancing analytics with intuition in today’s rapidly evolving marketing landscape. With the theme “Influence • Intellect • Impact: Women Leading the Future,” the summit brings together some of the most influential women leaders shaping business, marketing, and innovation across industries. In this keynote, Babita explores: • The role of data in modern marketing decisions • Why intuition still matters in a data-driven world • How marketers can balance creativity with analytics • The evolving mindset of marketing leadership 🔗 Read the full session story: https://www.adgully.com/post/13208/th... 🔗 Explore all Women Disruptors stories: https://www.adgully.com/tag/46670 About Adgully: Adgully is a leading platform covering the latest in advertising, marketing, media, and digital innovation — spotlighting industry trends, leaders, and impactful conversations shaping the future. Stay tuned for more conversations from leaders driving change and redefining the future. #WomenDisruptors2026 #WomenLeadership #WomenInMarketing #MarketingLeadership #BabitaBaruah #VML #LeadershipSummit #WomenInBusiness #Adgully #InfluenceIntellectImpact