Never Discount Your Photography — Do This Instead скачать в хорошем качестве

Never Discount Your Photography — Do This Instead

In this video I talk about something I feel quite strongly about — never discounting your work. I know that sounds like a strong statement, but in my experience discounting hurts your profit, your brand, and even your referrals. There’s a much smarter way to close deals without weakening your position. This idea goes all the way back to something my dad taught me years ago when he owned car dealerships. Once you understand the logic behind it, it completely changes the way you think about pricing, sales, and negotiation. Instead of discounting, a much better strategy is to add value — often in the form of thoughtful gifts or bonuses that cost you far less than the perceived value to the client. In this video I share: • Why discounting damages your positioning • Why people forget discounts but remember gifts • How perceived value works in real-world sales • Examples from my time running pawn shops • Why you should stop justifying your prices • Practical ways photographers can close sales without discounting If you’re running a photography business — especially portrait or studio work — this mindset shift can make a huge difference. We’re a working portrait studio here in Australia. If you’d like to see the kind of work we actually produce for clients, you can visit our studio websites below. Thrive Boudoir https://www.thriveboudoir.com.au/ Thrive Headshots https://www.thrivephotography.com.au/ If you're new here — my wife and I run a portrait photography studio in Australia doing multiple six figures per year in revenue, and we're working toward $1M per year. On this channel I share what’s worked for us over the years in the business of photography. Timestamps 0:54 Never Discount Why Discounting Hurts Your Business 2:23 People Forget Discounts- The Car Dealership Lesson 03:04 Perceived Value Explained 03:43 Pawnshop Proof 05:13 Stop Justifying Your Prices 06:19 Gifts As A Sales Strategy - Using Gifts In The Studio 08:21 Think Of It As Marketing 08:43 What If Clients Can’t Afford It? 10:37 The Real Takeaway