Charge What You're Worth: Photography Pricing Tips with Kelly Ruta скачать в хорошем качестве

Charge What You're Worth: Photography Pricing Tips with Kelly Ruta

Photographers don’t just struggle with marketing and pricing—they struggle with the mindset behind it. If you’ve ever felt burned out, afraid to raise your prices, or stuck in imposter syndrome, this episode will help you understand what’s really happening and how to charge what you're worth. In this episode of The Professional Photographer Podcast, Pat Miller (‪@SmallBusinessOC‬ ) sits down with Kelly Ruta (‪@kellyruta8608‬) , a clinical psychotherapist turned advisor for entrepreneurs, to explore what she calls “internal architecture for external success.” Kelly explains why hustle and strategy alone don’t create long-term success, and why photographers must build confidence, emotional resilience, and identity clarity to grow their business without sacrificing their health or creativity. Kelly breaks down the mindset behind pricing confidence, why photographers tie self-worth to money, and how to step into your zone of genius without discounting your expertise. What You'll Learn: ✅ How to charge what you’re worth without guilt ✅ Why photographers underprice their work (and how to fix it) ✅ The mindset shift that helps you raise prices confidently ✅ How to build a photography pricing strategy based on value ✅ Why your “zone of genius” is worth paying for Whether you’re a portrait photographer, wedding photographer, commercial photographer, or freelance creative, these photography pricing tips will help you raise your rates, attract better clients, and grow a sustainable business without burnout. Connect with Pat Miller of ‪@SmallBusinessOC‬ ⬇️ LinkedIn 🔗​   / jpatmiller   Website 🔗 https://www.smallbusinesscommunity.com/ Connect with Kelly Ruta ‪@kellyruta8608‬ ⬇️ LinkedIn 🔗   / kellyruta   Website 🔗 https://kellyruta.com/ Chapter Markers 🔖: 00:00 – Introduction 01:24 – From Clinical Psychotherapist to Entrepreneur Advisor 02:04 – Entrepreneurs vs Students: Different Context, Same Human Stuff 03:03 – What “Internal Architecture” Actually Means (Explain It Like I’m 5) 05:42 – Why Creatives Tie Their Identity to Their Work (And Why That Hurts) 06:56 – Why We Overinvest in Hustle and Strategy (And Skip the Inner Work) 10:04 – The Risk of Unqualified Coaching + Handling Resistance Safely 11:50 – Where We Go Wrong When Starting a Business 12:03 – Mistake #1: Building Strategy Without Building the Person 13:26 – Mistake #2: Following “Gurus” Without Discernment 15:50 – Why Photographers Are Especially At Risk Early On 17:41 – The “I AM” Exercise to Audit Your Identity 20:30 – Pricing When It Feels Easy: Zone of Genius vs Self-Worth 23:04 – How To Handle Critique Without Spiraling 26:11 – Imposter Syndrome, Ego, and the “Where’s Your Evidence?” Reset 31:10 – What You Can Do Right Now: The Big Leap + A Practical Starting Point 34:46 – Kelly’s Imaging USA Talk: The “Five Second Fix” for Money Beliefs 36:52 – Where to Follow Kelly Online 37:18 – Conclusion Episode Highlights 🎤💡: (13:58) – Why learning without discernment keeps photographers stuck (21:05) – Zone of genius vs. self-worth: why you can charge more (24:28) – Handling critique without internalizing it #photographybusiness #photographypricing #photographermindset #chargewhatyoureworth #photographypodcast #creativeentrepreneur 🔔 Like, comment and subscribe for more content like this. Follow us on our other social channels 📲 Facebook 🔗   / ourppa   Instagram 🔗   / ourppa   Twitter/X 🔗 https://x.com/OurPPA/ LinkedIn 🔗   / ourppa   About PPA: Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers…and with over 35,000 creative members in more than 50 countries. Join at PPA.com here 👉 https://www.ppa.com About Imaging USA: Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://imagingusa.com Get the latest content from Professional Photographer magazine here 📖➡ https://www.ppa.com/ppmag